Debunking the term: “Out of the Box”

This entry has no spiritual significance, its just an opinion editorial.

Can we put an end to the phrase “out of the box?” or at least come up with a better way of expressing it?

The term out of the box is over-over-used. It’s an insult to clichés to call it cliché. Its phenomenally unoriginal, and yet millions of people still say it to announce their originality “Let’s think of something more ‘out of the box.” or “This idea is really outside of the box!” or “I think out of the box.” Really? Because you just used a phrase that was 1980s execu-speak. Its like a baby-boomer dressing in a disco suit and trying to blend in with a group of teenagers at Prom 2011 by announcing “I’m Fly.”

Russel Brand hosted SNL this past week and he made a great joke. He said “You should know that I’m much more famous in England than I am here…I take no pleasure in telling you that; it’s embarrassing! Fame really looses it’s edge if you have to tell someone that you have it.” Telling someone you’re creative in a profoundly uncreative way really takes the edge off of your creativity. So the next time you’re thinking of saying “I like to think outside of the box.” instead you should demonstrate that you’re creative; we need to see this ‘free thinking’ that you’re talking about.

Besides, at this point we’ve probably gotten out of and totally away from the box. Einstein, one of the smartest men to ever live, said this:

“We can’t solve problems by using the same kind of thinking we used when we created them.” – Albert Einstein

We got out of the box decades ago and it created new problems – now it might be time for something more revolutionary – more difficult; you may actually have to get back in the box to solve this next part. You’ve already changed your perspective, now you might need to change you.

When people say think “out of the box” they often mean “ignore the parameters” which sounds great until you wake up the next morning and realize the parameters are still there. I believe a true divergent thinker doesn’t ignore the parameters, he bends them to create something that no one thought could be done.

Me? I like to think outside of the dodecahedron. It’s harder to say, but I think it gets the point across.

Try thinking outside of this thing.

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Posted on March 2, 2011 in Debunking the Term, Everything Else, Random Thoughts

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About the Author

William H. Adams does creative work for a church. He enjoys sandwiches, jet skis, legos, ultimate frisbee, and living life to the fullest. Will is most passionate about using creative media to tell the story of what God is doing in the lives of those who love Christ. He believes the purpose of his life to glorify God and encourage others.

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